Ford has some of the most loyal customers of all time. The loyalty to the brand has been around as long as Ford has been in business. People do not just own a Ford, they take pride in owning a Ford. Even celebrities are not immune, as Jim Morrison, the legendary Doors singer, had a 1967 Shelby GT 500 as his only car ever.
So, what makes Ford customers so loyal? Let’s dive in.
Overall Loyalty
Before you visit a Ford dealer, you may want to review the reasons why Ford customers are so loyal. Customer loyalty is determined by how many repeat customers there are visiting a Ford dealer and buying another Ford. For 11 years, Ford has received top honors in the Overall Loyalty to Make category. The Ford F-series trucks, Mustang, and Expedition top the list of some of the most beloved vehicle models.
Rewards Program
Ford has created a program called the FordPass rewards, which gives customers points when they buy a new or pre-owned vehicle or service their vehicle at a Ford dealer. The points grow with no limit and can then be used towards the purchase or lease of a new Ford vehicle, Ford parts, or a Ford service. The program integrates with the FordPass app that provides remote start, locking features, and fuel level awareness to users. Owners can pay bills and schedule service at a Ford dealer through the app.
Pickup Truck Loyalty
Not only are Ford truck owners fiercely loyal, but also demanding. Ford dealers and manufacturers do not shy away from the demands of customers. They embrace and reward them by giving customers what they want. Ford trucks have a higher payload capacity and a larger truck bed than their competitors.
Shelby Cobra and Mustang
Many drivers have dreamed of the Shelby Cobra or Mustang for generations. Ford marketing has done an amazing job of inspiring the want and desire within drivers for these cars. Ford continues to balance the tradition of these beloved cars with modern design and technology ensuring they do not lose their customer base. They have marketed these cars well and planted loyalty in even the youngest drivers.
There are many good reasons to run out to a Ford dealer and purchase a car. You will quickly understand why there is such fierce loyalty when you meet friendly customer representatives and learn about the Ford brand.
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